You've been working in your hometown for seven years since receiving your
license. You have a strong and varied client base that keeps you busy and
interested -- and provides a good living.
But one day, that changes. A new massage treatment center opens across
town. The center, because it can see hundreds of patients a week, offers treatments
at half the price of yours.
With a big advertising push to announce the grand opening, the center scoops
up six of your weekly clients -- eliminating almost a full day of work for
you.
You figure you have two options. You can cut your prices or keep them the
same. Cutting your prices would mean working an extra 10 hours a week to pick
up the slack and still leave enough for your personal needs. By working an
extra two hours three days a week and adding a half day of work
on Saturday, you can make it fit.
Your other option is to fight back on your own terms. This is more risky.
You'll maintain your prices and argue that your price reflects the quality
of your massage and the personal attention that your clients receive. You
could contact your old clients and remind them that you've been working with
them for a long time and know their needs best.
What do you do?
Cut your prices in halfMaintain your prices and advertise your personal touch