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Real-Life Communication

Most fashion designers have close relationships with the fashion press. They need them to help get word of their new looks out to people -- especially potential buyers.

But there are more designers than there is space in the fashion magazines. So you'll be fighting for any mention you get. Even a small advertisement can cost big bucks.

You can grab the attention of the fashion editors by sending them a media kit, however. Big-name designers have media departments to do this work for them. But as a young upstart, you need to handle it yourself.

You can't spend a lot of money, so rather than send out glossy packets with photographs of all your designs, you decide to send only one picture. You'll have to describe the rest of your line in words.

These are the items you choose to describe:

  • A print shirt with oversized collars and wide lapels. The colors are bright and the look is 1970s.
  • A long black dress that can go with anything. Every designer does one of these, but you think yours is elegant yet simple -- the perfect dress for any occasion.
  • A man's suit jacket in a gray-green color with big pockets and an oversized cut. The jacket is designed for fashionable men who want to get noticed.
  • A small, casual pocketbook. Instead of a strap you throw over your shoulder, it has a clip that attaches to a belt. You think it's a breakthrough in convenience.

Give the editors a one-line introduction and then sell your line as best you can. Remember to be energetic, upbeat and unique -- those are the things that catch people's eyes. Feel free to come up with a name for your line or company to help set you off from the others.

Contact

  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733

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