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Real-Life Activities

Real-Life Decision Making -- Solution

You call off the toy presses.

Worried about your own future and the happiness of thousands of children, you call the toy maker and express your concerns. They call a meeting. It's decided that production should be delayed until the following year, allowing you time to make some changes.

With help from engineers and designers at the toy firm, you make the toy more interactive -- more moving parts and some built-in scenarios for play. The following year, it hits store shelves and becomes one of the hottest toys of the busy Christmas season.

This is clearly your best option. Toy designers have to be confident about the things they design. A toy maker puts a lot of money into making a toy and when things go wrong, it's the designer's reputation that suffers.

Toy inventor David Silverglate says there are certain decisions that have to be made daily in the toy business. He lists a few: "Which toy concept, how to do it [and] what to make it from."


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