Real-Life Decision Making -- Solution
You decide to try again with the logging company.
This is the real-life decision Joseph Kerski, a GIS expert, would make
in this situation.
"I think people are starting to [realize how GIS can help them] because
of the web, primarily," says Kerski. "People are... putting up mapping mashups
regarding everything." (Mashups are websites that allow users to combine content
from more than one source to create something new -- Google Maps is a very
popular example.)
"I think the awareness is increasing because of that," says Kerski. "Now
that these web maps are so easy to create, more and more people are using
them.
"Another reason is that multimedia is increasingly geo-enabled,"
says Kerski. "You've got a map on your phone -- 'Show me all the post office
boxes or the Internet cafes, or show me all the parks or the pizza joints'
-- there's more and more of that.
"Companies that originally weren't interested in GIS are looking at the
system again and reconsidering."
So you approach the company and now they love the idea. With this deal,
you may tap in to a whole community in the logging industry who would be greatly
helped by GIS. And they would help you!