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Real-Life Activities

Real-Life Communication -- Solution

You are an ostrich and emu farmer trying to increase your productivity. You are concerned about the lack of sales, so you read an article to find out what is happening on the world ostrich market:

  1. What has to happen for an industry to market its product successfully?

    You have to know your product, research the market and develop manufacturing processes that make sure the product is right. Otherwise, the product won't sell.

  2. Why is it easier for beef producers when an occasional piece of tough meat is sold?

    In our society, people are used to eating beef. They know that one bad apple doesn't spoil the bunch, so to speak, and they are willing to buy beef again.

  3. Why can't ostrich producers afford any poor tasting meat?

    The ostrich meat industry is new, and chances are that the people buying it are trying it for the first time. If their first impressions are poor, they likely won't buy it again.

  4. What makes good quality meat?

    Fast growing muscle makes for better meat.


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