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Real-Life Decision Making -- Solution

You charge her $2,500 and pass on the savings.

You might make less money on this job than you had anticipated, but Ms. Edge will be happy. She might be so happy that she brings you more work and speaks highly of you to others who in turn will use your services.

However, if you had plans for that extra $500, you could be out of luck. It might be impossible to immediately find another client who can make up for the lost income.

Before giving the discounted price, you may want to reconsider.

Because you told Ms. Edge at your initial meeting that you would charge $3,000 for the logo, you are perfectly right to do so. You needn't apologize or feel guilty. There will be other times when you take a much longer time to complete a project and you will lose money on the job. Ms. Edge's payment of $3,000 will help balance the books.

"If, as in this case, you finish early, you don't want the client coming back later and saying, 'Boy, you got that done quickly, does that mean I have to pay less?' No, it doesn't mean you have to pay less," says desktop publisher Charles Green. "It just means that we got it done quicker and that's to your advantage."


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