Planning, managing and performing marketing activities to reach organizational objectives.
Careers in this cluster fall into the sales and the management occupational groups used by the Bureau of Labor Statistics for occupational projections.
Employment of sales and related occupations is projected to show little or no change from 2018 to 2028. Sales workers in the services and wholesale sectors will continue to be in demand because these occupations remain critical in building and maintaining customer bases for businesses. Rising levels of E-commerce will depress employment growth in the retail sector, where the number of cashiers is projected to decline slightly.
Employment of management occupations is projected to grow 7 percent from 2018 to 2028, faster than the average for all occupations, which will result in about 706,900 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations.