Real-Life Communication
Probably the most important factor in the success of a business
is where it is located. The same rule applies to the vending machine business.
You
and your brother Rod own Big Drink Vending, a food and refreshment business.
While Rod usually handles the location of your company's vending machines
around the city, you've decided to take over this part of the business.
Here's
where you decide to locate five new machines and the reason why:
| Location | Reason |
| Zircon Bank | People have money in pockets |
| Linky's Bar and Grill | People in "eating and drinking" mood already |
| Drowne Lake Campground | People hungry and thirsty being out in open air
all day |
| Factory employee lounge | People need break in daily grind |
| Mid-town fair/carnival | People in fun place and want "fun" food |
"Communication skills help me sell a machine to a location," says
vending machine operator Wes Hamilton. "Vending companies look for people
that are willing to learn, but more importantly, have a friendly way about
them. This is, after all, a very people-oriented line of work. Knowing the
customer and his tendencies will ultimately mean good business for you."
Of
course, before going ahead with these machine location plans, you have to
consult with Rod. All he wants to know is your reasons for the locations.
"Don't get me wrong," he says to you, "I really do trust your choices. I just
want to hear it all from you."
Before you leave the office today, you
will write Rod a memo telling him of your location choices. Make sure to expand
on some of your points.