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Search Marketing Strategist

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AVG. SALARY

$63,300

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Increasing

Money & Outlook

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North Dakota Earnings

Average Annual Wage

$63,300

Entry Annual Wage

$36,860

Experienced Annual Wage

$93,180

Average Hourly Wage

$30.43

Entry Hourly Wage

$17.72

Experienced Hourly Wage

$44.80

Median Hourly Wage

$28.90

North Dakota Regional Earnings

North Dakota Metropolitan Areas Wages

Region Average Entry Level Experienced
Bismarck MSA $62,600 or $30.10/hr $36,970 or $17.78/hr $99,630 or $47.90/hr
Fargo ND-MN MSA $63,670 or $30.61/hr $37,110 or $17.84/hr $90,120 or $43.33/hr
Grand Forks ND-MN MSA $63,020 or $30.30/hr $36,340 or $17.47/hr $93,020 or $44.72/hr

North Dakota Geographical Areas Wages

Region Average Entry Level Experienced
East North Dakota nonmetropolitan area $60,990 or $29.32/hr $34,990 or $16.82/hr $87,430 or $42.04/hr
West North Dakota nonmetropolitan area $66,330 or $31.89/hr $35,460 or $17.05/hr $101,200 or $48.66/hr

North Dakota's Employment and Outlook (State-wide)

Outlook Increasing
Growth rate is estimated to be 23%
Job Openings 174 estimated annual job openings
Employment 1,314 were employed in this occupation

North Dakota's Regional Employment and Outlook

Regions with increasing outlook (over 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 1 44 27% 1 4 5
Region 5 627 26% 16 69 85
Region 7 244 25% 6 27 33

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 2 96 18% 2 10 12
Region 3 32 16% 3 3
Region 4 140 16% 2 14 16
Region 6 73 4% 7 7
Region 8 37 14% 4 4

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Search Marketing Strategist is part of this group.

Average Annual Wage

$78,880

Average Hourly Wage

$37.92

Average Annual Range

$38,280 to $131,850

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook stable
  The employment change from 2021 to 2031 is estimated to be +19%.
(The National average for all occupations is +5%)
Job Openings very small number
  A total of 9980 average annual openings are expected for this occupation between 2021 and 2031.
(The National Average for all occupations is 1,757 openings)
Employment large occupation
  This was a large occupation in the United States, employing 792,500 workers in 2021.
(The National average for all occupations is 142,207 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.6%)
  • Management, scientific, and technical consulting services (NAICS541600) (11.1%)
  • Information (NAICS510000) (9.9%)
  • Finance and insurance (NAICS520000) (9.6%)
  • Wholesale trade (NAICS420000) (7.4%)
  • Management of companies and enterprises (NAICS550000) (7.4%)
  • Management of companies and enterprises (NAICS551000) (7.4%)

Contact

  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733

Support