Real-Life Decision Making
You are a creative director who develops advertising campaigns for different
products, using all types of media. You freelance, which means you have a
number of different clients.
One of your regular clients is a vacation resort in the southern U.S. Now
the company is going public, and will be offering shares on the stock market.
Company executives are planning a cross-country road trip, where they will
meet with investment bankers and stockbrokers to try to persuade them that
the resort is a worthwhile investment.
They ask you to put together a slide show to take with them. The chief
executive officer (CEO) tells you he wants a series of PowerPoint
slides. He is thinking of a standard set of slides, with a blue background
and yellow text above a series of static pictures.
To you, this sounds about as exciting as spending an evening staring at
your neighbor's vacation slides. Instead, you suggest putting together
a multimedia presentation, using a type of virtual reality technology.
The CEO turns you down. He says the company's investors are comfortable
with a more traditional presentation. You're frustrated, since you're
certain the problem is that they just don't understand the new technology
and how effective a multimedia presentation can be.
What do you do?