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Real-Life Activities

Real-Life Communication

As with a lot of industries, automobile sales has its own language. Here are some examples of some fun and interesting terms used on the lot.

An up is a potential customer who has walked onto the car lot.

Buyers remorse is when a buyer has second thoughts about their purchase.

A quarterback is someone they have brought along with them to help out.

A laydown is an easy customer who buys at the first price the salesperson gives them.

Upside down refers to a person owes more money on the vehicle they're attempting to trade in than it's actually worth.

A today buyer is that rare person who is ready to buy the same day they walk onto the lot.

It's your first day on the job. One of the more experienced salespeople says to you, "There's an up, just walked on. He looks young -- might be a laydown, might be a today buyer, just watch out for the quarterback."

What exactly is he saying?

"Communication skills are absolutely important," says Sherry Linton, a product specialist selling automobiles. "If your communication isn't great with your customers it can ruin your reputation fast. It's always best to make sure everyone is on the same page at least a couple times before they leave, on the price agreed to, the promises you make on the vehicle, accessories, etc."

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