Additional Information
Most brand managers have educational backgrounds in business and marketing,
from college diplomas to full-fledged master's degrees in business management.
Others worked their way into marketing positions from lesser sales roles.
"I had a sales position with the company and had an opportunity to move
into the marketing department, so I was fortunate that way," says Rob Peter.
He is product manager of a fruit beverage manufacturing company.
"But certainly, education helped. I have a diploma in marketing. I would
say a diploma or degree in marketing or business administration is crucial."
"It's not so much about what you study in school, it's more about what
you do while you're there," says Esi Eggleston. She is marketing director
for a beauty care line.
"We really look for people who demonstrate strong leadership skills --
people who really make a difference, who change the game in whatever they
do when they see opportunities on campus. They may start businesses or form
organizations to fix a problem on campus. So whatever you study, whatever
your environment is, get involved and take a stance and get results."