Communications programs train students to do everything from writing news
releases, company newsletters or speeches to coordinating entire media campaigns
for governments, corporations or nonprofit groups.
Training in communications is offered at a variety of levels. There
are two-year or three-year associate's degrees, four-year bachelor's programs
and even master's programs. There are also shorter programs for people who
already have another degree. Many people also enter this field with journalism
training.
"We are looking for student applicants who have good writing skills
and good computer skills," says Joan Campbell, who teaches communications
at a community college.
Professor Nick Douloff says a lack of writing skills is a very real
problem among students. "People who are under the age of 30 cannot analyze
a sentence," he says. "They can't tell you what a noun and a verb and a predicate
and the object are."
Some of the courses you can expect to take include research and program
evaluation, planning, programming and budgeting, media relations, marketing
communications, speech writing and writing for public relations.
In high school, take social studies, English, marketing and other
courses that contribute to your general knowledge of the world from a political,
economical and social aspect.
"What's really required is a well-rounded individual," says Douloff. "Someone
who has a math, science and certainly an English background is important. Political
science or history courses, even economics as well."
Extracurricular activities can give you valuable experience. "Get involved
with organizations to help them plan or do events," recommends Campbell. She
notes that this will help you gain experience in an area that demands foresight,
planning and coordination.
You may want to join the Public Relations Student Society of America
(PRSSA). The society has chapters on over 200 campuses.
You'll have to pay for tuition and books. Other costs are minimal.
Links
Occupational Outlook Handbook
For more information related to this field of study
Public Relations Student Society of America
Find out how to get involved