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Bachelor's degree

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What They Do

Writers and Authors Career Video

About This Career

Originates and prepares written material, such as scripts, stories, advertisements, and other material.

This career is part of the Arts, Audio-Video Technology and Communications cluster Journalism and Broadcasting pathway.

A person in this career:

  • Develops advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Varies language and tone of messages based on product and medium.
  • Presents drafts and ideas to clients.
  • Discusses with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Reviews advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Writes articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conducts research and interviews to determine which of a product's selling features should be promoted.
  • Invents names for products and writes the slogans that appear on packaging, brochures and other promotional material.
  • Collaborates with other writers on specific projects.
  • Conducts research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Sound and noise levels are loud and distracting
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Regular working hours and limited travel

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Advertisement Agency Copywriter (Ad Agency Copywriter)
  • Promotion Writer
  • Search Engine Optimization Copywriter (SEO Copywriter)
  • Web Content Writer
  • Advertising Associate
  • Advertising Copywriter
  • Advertising Writer
  • Communications Specialist
  • Copywriter
  • Freelance Copywriter


  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733