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Agent/Business Manager of Artists, Performers, or Athletes

What They Do

Agents and Business Managers of Artists, Performers, and Athletes Career Video

About This Career

Represents and promotes artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

This career is part of the Arts, Audio-Video Technology and Communications cluster Performing Arts pathway.

A person in this career:

  • Collects fees, commissions, or other payments, according to contract terms.
  • Sends samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keeps informed of industry trends and deals.
  • Conducts auditions or interviews to evaluate potential clients.
  • Negotiates with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confers with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develops contacts with individuals and organizations, and applies effective strategies and techniques to ensure their clients' success.
  • Schedules promotional or performance engagements for clients.
  • Arranges meetings concerning issues involving their clients.
  • Manages business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Agent
  • Athlete Marketing Agent
  • Booking Agent — Finds work for performers: negotiating when and where the band or artist will perform, as well as the financial terms of the contract.
  • Talent Agent — Represents performing artists to prospective employers and arrange auditions and negotiate contracts on the performer’s behalf.
  • Theatrical Agent
  • Entertainment Specialist
  • Booker
  • Print Agent
  • Talent Representative
  • Literary Agent


  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733