About This Career
Designs digital user interfaces or websites. Develops and tests layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
This career is part of the Information Technology cluster Web and Digital Communications pathway.
A person in this career:
- Collaborates with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Collaborates with web development professionals, such as front-end or back-end developers, to complete the full scope of web development projects.
- Communicates with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conducts user research to determine design requirements and analyzes user feedback to improve design quality.
- Confers with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Creates searchable indices for Web page content.
- Creates Web models or prototypes that include physical, interface, logical, or data models.
- Designs, builds, or maintains Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develops and documents style guidelines for Web site content.
- Develops new visual design concepts and modifies concepts based on stakeholder feedback.