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Market Research Analyst

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AVG. SALARY

$63,300

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Increasing

Real-Life Activities

Real-Life Math

"Math is certainly used in market research -- but it's not the only skill that's needed," says Tom Bernthal. He's the CEO and founder of a market research company in New York.

"While it's crucial to have a basic understanding of data and certain calculations, it's just as important to balance that out with the right communications abilities," Bernthal adds. "And there is a whole world of qualitative research, including focus groups and ethnographies, that requires little to no math."

You do a survey to find out what people like on their pizza. You talk to 150 people and find:

53 like mushrooms
42 like pineapple
15 like pepperoni
15 like it plain
10 like extra cheese
9 like jalapeno peppers
6 like anchovies

What percentage of each month's order should the restaurant reserve for each topping?

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