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Market Research Analyst

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AVG. SALARY

$62,870

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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North Dakota Earnings

Average Annual Wage

$62,870

Entry Annual Wage

$34,380

Experienced Annual Wage

$94,740

Average Hourly Wage

$30.23

Entry Hourly Wage

$16.53

Experienced Hourly Wage

$45.55

Median Hourly Wage

$28.20

North Dakota Regional Earnings

North Dakota Metropolitan Areas Wages

Region Average Entry Level Experienced
Bismarck MSA $63,200 or $30.38/hr $41,280 or $19.85/hr $87,650 or $42.14/hr
Fargo ND-MN MSA $63,160 or $30.37/hr $32,660 or $15.70/hr $97,850 or $47.04/hr
Grand Forks ND-MN MSA $61,810 or $29.72/hr $36,760 or $17.67/hr $86,940 or $41.80/hr

North Dakota Geographical Areas Wages

Region Average Entry Level Experienced
East North Dakota nonmetropolitan area $60,150 or $28.92/hr $36,540 or $17.57/hr $90,890 or $43.70/hr
West North Dakota nonmetropolitan area $67,160 or $32.29/hr $43,050 or $20.70/hr $105,700 or $50.82/hr

North Dakota's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 18%
Job Openings 156 estimated annual job openings
Employment 1,363 were employed in this occupation
Industries Large concentrations of this occupation are found in these industries
  • Other professional, scientific, and technical services (NAICS541900) (37.25%)
  • Management, scientific, and technical consulting services (NAICS541600) (5.88%)
  • Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (NAICS623300) (3.92%)
  • Motor vehicle parts manufacturing (NAICS336300) (1.96%)
  • Insurance carriers (NAICS524100) (1.96%)
  • Accounting, tax preparation, bookkeeping, and payroll services (NAICS541200) (1.96%)

North Dakota's Regional Employment and Outlook

Regions with increasing outlook (over 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 5 701 21% 15 69 84

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 1 41 10% 3 3
Region 2 84 10% 1 8 9
Region 3 24 0% 2 2
Region 4 144 14% 2 14 16
Region 6 67 3% 6 6
Region 7 257 16% 4 25 29
Region 8 37 5% 3 3

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$83,190

Average Hourly Wage

$40.00

Average Annual Range

$40,040 to $137,040

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook increasing
  The employment change from 2022 to 2032 is estimated to be +13%.
(The National average for all occupations is +3%)
Job Openings very small number
  A total of 9460 average annual openings are expected for this occupation between 2022 and 2032.
(The National Average for all occupations is 1,670 openings)
Employment large occupation
  This was a large occupation in the United States, employing 868,600 workers in 2022.
(The National average for all occupations is 147,916 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.8%)
  • Management, scientific, and technical consulting services (NAICS541600) (11.1%)
  • Finance and insurance (NAICS520000) (9.3%)
  • Information (NAICS510000) (8.4%)
  • Wholesale trade (NAICS420000) (7.3%)
  • Management of companies and enterprises (NAICS550000) (7.1%)
  • Management of companies and enterprises (NAICS551000) (7.1%)

Contact

  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733

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