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Market Research Analyst

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Bachelor's degree

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What They Do

Market Research Analysts and Marketing Specialists Career Video

About This Career

Researches conditions in local, regional, national, or online markets. Gathers information to determine potential sales of a product or service, or plans a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

This career is part of the Marketing cluster Marketing Research pathway.

A person in this career:

  • Prepares reports of findings, illustrating data graphically and translating complex findings into written text.
  • Conducts research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collects and analyzes data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Measures and assesses customer and employee satisfaction.
  • Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arranges to obtain existing data.
  • Measures the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seeks and provides information to help companies determine their position in the marketplace.
  • Gathers data on competitors and analyzes their prices, sales, and method of marketing and distribution.
  • Forecasts and tracks marketing and sales trends, analyzing collected data.
  • Monitors industry statistics and follows trends in trade literature.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Regular working hours and limited travel

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Business Development Specialist — Pursuits new clients and generates new leads for a company, using public relations, networking, organizing events, gathering data and contact databases, in order to present and convince the clients to purchase the products or the services.
  • Communications Specialist
  • Market Analyst
  • Market Research Consultant
  • Market Researcher
  • Market Research Specialist
  • Demographic Analyst


  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733