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Sales Manager

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Bachelor's degree or higher +

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What They Do

Sales Managers Career Video

About This Career

Plans, directs, or coordinates the actual distribution or movement of a product or service to the customer. Coordinates sales distribution by establishing sales territories, quotas, and goals and establishes training programs for sales representatives. Analyzes sales statistics gathered by staff to determine sales potential and inventory requirements and monitors the preferences of customers.

This career is part of the Marketing cluster Marketing Management pathway.

A person in this career:

  • Directs and coordinates activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Resolves customer complaints regarding sales and service.
  • Reviews operational records and reports to project sales and determine profitability.
  • Oversees regional and local sales managers and their staffs.
  • Determines price schedules and discount rates.
  • Prepares budgets and approves budget expenditures.
  • Monitors customer preferences to determine focus of sales efforts.
  • Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs.
  • Directs, coordinates, and reviews sales and service accounting and record-keeping, as well as receiving and shipping.
  • Directs clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • District Sales Manager
  • National Sales Manager
  • Regional Sales Manager
  • Sales and Marketing Vice President (Sales and Marketing VP)
  • Sales Director
  • Sales Supervisor
  • Sales Vice President (Sales VP)


  • Email Support
  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900
  • North Dakota Career Resource Network
    ndcrn@nd.gov | (701) 328-9733